If you're in the app when the cats come, you can take a picture of them to preserve for posterity in your "Cat Book." You can level up, sort of, in the form of adding better toys, getting new rare cats, expanding and remodeling your yard, and receiving "mementos" from your cats (a "damp matchbox" or a "cicada skin," the sort of weird flotsam a real cat might drag in through the flap), but mostly, the game just involves waiting for the cats to come and then delighting in their ephemeral presence. If you put out certain items, rare cats (one that looks like Anna Wintour, a little chef named Guy Furry, a cowboy named Billy the Kitten) will grace you with their presence. After the cats stop by, they will leave you gold or silver fish to buy more treats, which you in turn put out to attract more cats, and on and on, ad infinitum.
The goal of Neko Atsume is simple: to lure virtual cats to your yard by leaving out food, toys, and comfy objects. So, should you claw your way onto the bandwagon? Let's investigate. "Neko Atsume was my bridge to a better life," opined a writer in Polygon, suggesting that for some, the experience of collecting virtual kitties isn't merely enjoyable but life-changing. In the New York Timesrecently, writer Ryan Bradley interrogated his own obsession with the game in a piece called "Why Am I Obsessed With a Cellphone Game About Collecting Cats?" which devoted 1,400 words to his subsequent soul-searching expedition. My boyfriend, a bearded man who drinks whiskey, watches hockey, and will defend dogs over cats any day, regularly messages me to show me the mementos his cats (aka Nekos) have left him. What is surprising is how obsessed other people are. So perhaps it's not all that surprising that I instantly took to the iPhone game Neko Atsume: Kitty Collector, the hottest Japanese import since tuna nigiri. As the kind of person who doesn't own a cat but derails outings to coddle every mangy tabby that crosses my path, I am the target demographic for a virtual game about collecting digital felines.
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